I’m Hyerim Lynda Choi, a brand and graphic designer with 10+ years of experience. I create strategic brand identities, websites, and visual content that connect with the right audience and help businesses grow.

300+
Designs
delivered
72+
Happy
clients
10+
Years
experience
Strategy gives each project direction.
Care makes the result feel distinctive and human.
Explore how I bring both together across branding, websites, and visual content.
Need a brand that truly fits you and your business?
I create thoughtful brand identities designed to grow with you.
Overwhelmed by website building? I design user-friendly websites
that look good, work smoothly, and are easy to manage.
I create scroll-stopping visuals and social content
that reflect your brand and attract the right audience.
Have a product in mind? I design packaging that communicates
your brand’s value and stands out on any shelf.
Need a clear creative direction? I provide art direction
and hands-on creative support to turn ideas into cohesive, impactful visuals.
Collaborated with Hyvle to establish a cohesive visual identity and created a range of marketing assets, including a responsive website, globally targeted social media content, product detail pages, and promotional banners.
Developed a refined brand identity for dánda, including logo design and visual direction, to reflect its modern, minimalist concept.
Check out my clients’ reviews to see what they have to say about my work.
Free consultation call
Best for branding, web, and collaboration projects.
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